In the UK, we’ve had an advert for ‘New York Deli-style’ mayonnaise. The idea of the advert is that the mother, who is making sandwiches, has been transformed into a male New York deli owner by using the product. Get ready for the shock – s/he kisses goodbye to her/his husband! On TV!

Beware. This advert may signal the beginning of the apocalypse.

I’ve got no problem with this whatsoever, but it’s rather funny reading the comments of people who do… Or perhaps it’s a bit tragic? Or maybe people on the internet all have their react-o-meters instantly set to eleven. My favourite response? It’s tricky, I’m torn between two:

The first time I witness this advert I shall be complaining loudly to the appropriate authorities, and will certainly not be buying the product.

That wins points for deciding in advance of seeing the advert to ‘complain loudly’ afterwards. It’s good that they’re keeping an open mind until they’ve seen it.

Second up we have a wonderful bit of hyperbole:

This is what the word boycott was invented for!

Err… No, I don’t think getting in a flap about a mayonnaise advert was what the word was intended for. I also like another comment that describes the leader of the Christian Anglican Church, Rowan Williams as a “liberal druid”. Priceless.

For UK readers, you’ve probably already guessed that these delights come to us courtesy of the Daily Mail. (In fairness, there are a fair number of sensible people on there too, who can’t see what the fuss is about.)